I often hit walls with my bosses in regards to our online marketing. As the manager of our fine nightlife establishment, aside from juggling our extensive staff, I spend most of my week running all our social networks, booking customers, updating our website, and keeping the endless weekly cycle of parties flowing. For me, marketing nightclub parties should be done in a way that really appeals to your customers. Nightlife is about ego--looking good, feeling good, feeling important, feeling VIP, and we need to feed into that. However, my boss really feels that marketing is more about making sure EVERYONE is aware of our events.
When it comes to flyer/banner design: I'll design something simple, clean, classy. Then, he'll want 3 different versions of our logo on it to ensure that no one has any doubt whatsoever about where the event is. I think it's cluttered, overkill, and egotistical. But, he's the boss, I get scolded for making the same "mistake" over and over, and life goes on.
When it comes to social networking: My boss and I both update our Facebook, since FB is such an integral part of party promoting and getting to know people. I like to post relevant articles/pictures/etc. and of course sexy, fun photos that people will click "like" on. My boss however posts our party flier like 5 times a day. I don't see that as interactive. People don't pay attention to that, they ignore it, write it off as spam. Even a business page on Facebook needs to be used on a personal level to connect with your customers, but again, boss wins, and wants to make sure no one ever at all misses a single one of our flyers.
Sigh.
I have my job for a reason. I'm good at the things I do. However, both my bosses have been in this industry a LOT longer than I have and have been very successful. I don't see any way to get them to see my side of approaching things. How do you negotiate with people who have been set in their ways for so long?